Audience and Institution
The main target audience for both XXL and Respect are
mainly male who are mainly 29 year old African Americans who have an annual income of around $56,571.Source-https.//shanaaeebrooks.wordpress.com/2013/10/27/73
the main reason the magazine is aimed at people 29 years old with a good income is because they will be able to afford a expensive magazine suggesting that XXL and Respect can raise their prices to gain more profit. Harris Publications first published a XXL magazine in 1997 when the company was founded. the company owned over 75 different brands which included things such as, Magazines, Prints, Digital and live event platforms. Other magazines that Harris Publications have created are for a variety of audiences such as; Gardening(mainly for the elderly), Sports for athletic people and Entertainment for practically everyone. Harris Publications which was brought in 2010 by a company called Dynamic Forces sold many additional Magazines to other existing companies who were willing to make an offer, the main ones included; the basketball magazine "Slam" in 1998 and especially "XXL" in 2014.
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